Book Review: ‘The Hidden Brain’ – how much do we really know about what we think?

By Ande Jacobson

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives was published in 2010, but it has retained its relevancy in these increasingly tumultuous times. Written by Shankar Vedantam, the book sheds some needed light on the increasingly complex situations being observed in society today by drawing on research efforts in human behavior and the social sciences to explain numerous seemingly conflicting phenomena. As an added bonus, the book’s notes section provides a comprehensive reference list to the studies cited. Continue reading